Nine Lives

Brief
Create a campaign to raise awareness and, more importantly, increase positive action in the current cat crisis. Give people clear information, share simple and achievable goals and how to reach them.

Solution
Nine Lives is a campaign to raise awareness of the cat problem in Australia and encourage people to take action by keeping their cats inside. There are millions of cats in Australia, found all over the country. In Australia cats are doing their job in the wrong context, we are responsible and we can fix it.

We are asking cat owners to keep their cats inside 24/7 in order to preserve Australia's irreplaceable native animals. We plan to help our audience realise the impact their cats have, in order to help them understand why they are being asked to change their behaviour. We want young cat owners to care about their kitties, and our native fauna and encourage other cat owners to do the same, so we can eradicate harmful feral cat populations. The campaign will advertise using posters, billboards, social media accounts with info, brochures, talks at cat cafes, and adoption events.